The main benefit of a brand voice & tone is that it helps much in branding and brand recognition. If a brand logo describes the brand in visual appearance, brand slogan and tagline tell the audiences what the brand is about, then brand voice and tone are how the brand tells it to the customers. The voice of the brand says much about its personality and characteristics as a humanized object.

While the brand logo and brand slogan can only be observed by human’s eyes, brand voice and tone enable audiences to observe the brand with their hearing ability as well, which enhances the chance people will be reminded of the brand more quickly and more easily.

In addition to what has been mentioned, brand voice and tone help put more humanity in the brand, which tends to make potential customers feel more at ease and more close to the brand while interacting and communicating with it. Therefore, they tend to put more love and trust in the brand.