How do you design a flyer?

01 December 2022 By papmall®

Whether it's a Do It Yourself (DIY) project or a design brief for a pro, it can be tempting to start the flyer design right away. You must be aware of the specifics of the design if you want your flyer to be an effective part of your marketing effort. Therefore, you should take the time to properly prepare for the design process by thinking through the below questions:

  • What is your marketing campaign's overarching goal?
  • What part does the flyer play in your marketing strategy?
  • Who is your target audience?
  • What is the key message?
  • What action do you want the reader of the flyer to take as a result of it?
  • Where and how will the flyer be handed out?
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