Web banners are graphical ads that are displayed on websites, and they come in different types to cater to various marketing needs. Freelance web banner designers and web banner services providers can offer a range of options for businesses to choose from. The most popular types of web banners include:

• Static Banners: These are simple image ads that don't have any animation or interactive features. They are suitable for displaying simple messages and product images.

• Animated Banners: These are web banners that include animation, making them more eye-catching and attention-grabbing than static banners. They are ideal for promoting a new product, service, or sale.

• Interactive Banners: These banners allow users to interact with the ad, such as through a form or by clicking to learn more. They are effective for generating leads and increasing engagement with your brand.

• Video Banners: These banners use video to showcase a product, or service or tell a brand story. They are a great way to provide a more immersive experience and can increase the chances of customers taking action.

• Expandable Banners: These banners start as a smaller size but can expand when clicked, offering a larger ad space for more information or a video. They are ideal for providing a more in-depth look at a product or service.

When it comes to creating web banners, freelance web banner designers and web banner services providers can use a variety of software, including Adobe Creative Suite, Canva, and GIMP, among others. The type of software used will depend on the complexity of the banner design, the client's budget, and the skills of the designer.