In simple words, when your customers go online, you need to go online too, in order to impress them, and gain their trust. The Internet has changed the way people go to work and look for their jobs, it therefore changes the way people do marketing. Digital marketing is important because of the way it catches up with people online. Businesses now also need digital marketing to meet their customers there, to pursue them and to turn them into their leads.

Digital marketing is indeed a more powerful marketing tool in today’s era than any other methods since it gives marketers capabilities to track, to measure, to adjust many marketing elements while the campaign is still going on, and to focus on the right target audiences.