A logo animation is simply your logo with motion graphics or animation added to it. It's crucial to consider the company's characteristics, style guides, values, and goals while animating a logo so that we can incorporate these concepts into your animation.

While the visual representation of your brand is represented by a logo, the animated logo turns your brand into something that is alive and has its own characteristics. It portrays the character of your business or product and significantly contributes to the awareness of your brand as a whole. Your audience can develop a relationship with your brand with a logo.

Adding animation to your logo gives it more depth. Developing a distinctive and eye-catching brand, it strengthens this connection.