What makes a good landing page?

01 December 2022 By papmall®

There are many methods to make a good landing page

Keywords: Make a list of keywords that are relevant to your landing page, and your product, and try to figure out how to combine those keywords (using primary and secondary keywords). In addition, you can also use long-tail keywords, which are keywords with more than 4 words, with low competition and easy-to-top SEO.

Title tag: This is your page title in bold, which appears at the top of your page in browser tabs. Add the main keyword in the title of the landing page (H1, H2, H3). Focus on making your headline compelling to encourage viewers to click. The main title is the H1 tag. Below that will be the H2 headings. If you have a subheading under H2 it will be an H3, H4…

Meta description tag: This is a brief description of the landing page that will show up below the title in the search engine, SERPs. You should also add keywords to the description tag. Write a compelling description that gives readers a summary of what information they can get on their landing page when they click on the link.

Image file name: Always remember to name your image a descriptive file. Use primary keywords in filenames, titles, and alt tags. Image titles containing your keywords will help improve ranking (separate words with dashes, not underscores).

Insert keywords into your content: Your keywords should be evenly spread throughout the landing page content. But don't use keywords too much. You can potentially get penalized by Google if you use keywords too much, with a keyword “spam” warning.

Content: You can refer to, get results, and research data from other websites but do not copy, or copy 100% of the content from others. The more original, well-researched, and valuable your content is, the more receptive it will be. Speeding up your landing page load time by:

  • Using smaller image files without loss of quality.
  • Avoiding using more than one video if not necessary, and optimize video size.
  • Switching to a faster web host.
  • Disabling all plugins or extensions that your site doesn't use.
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