Website content is the process of creating a website concept and writing all types of content on a website including page names, category names, content blogs, button copy, etc. Besides creating content and copy as required, a web content writer also needs to think of how to increase user experience, attract visitors, keep them on site, and make them want to come back for more following a content strategy. 

The job is definitely not easy or simple, in fact, it will take months or even years until you actually get a desirable results; however, you can put the below steps in consideration when creating content for your website:

1. Clearly determine your objectives when creating the website, such as to build brand awareness, to do branding, to collect customer feedback or data, to converse sales, etc. Choose only one at a time.
2. Remember to highlight your unique selling point (or USP) to differentiate your brand among competitors on the market.
3. Identify your audience and their insights. Find out what type of content and the right way of approaching them through your content.
4. Plan out a detailed plan on what pillars, angles, topics of content should be performed in each period of time launching your website.
5. Decide on the channels that you want to share your content on to attract customers.
6. Write helpful and relevant content on your website.
7. Optimize your content for SEO marketing purposes.
8. Make it mobile devices friendly as well since more and more people are using mobile to go online these days.
9. Keep updating and improving your content for better approaching and increasing user experience.
10. Polish your website content before publishing and sharing it on other platforms.