Content is King has become a catchphrase among digital marketers. Although there is some debate about the accuracy of the term, the point here is that content is distinct from other marketing areas, such as social media or SEO, which can only exist because of content.

Content marketing is about crafting on-brand and consistent content across multiple mediums to build a meaningful relationship between customers and suppliers. It develops the trust and love of customers with a series of authentic and valuable content. Ultimately, when there is a need to buy, they will favor your brand or recommend it to others.

Content marketing services support clients or manage a fully realized marketing campaign. They are responsible for content marketing initiatives depending on your strategies and goals. Usually, industry-focused experts create content with marketing strategists and project managers.

Freelance content marketing providers will learn about your competitors to know the facilities you need and pitfalls you want to avoid. From there, they can structure an article, consider its goal, targeted readers, and the communication mode used to deliver your message. Each type of content will have a different structure and writing style. Therefore, it is imperative to define your content format in order to select the most appropriate writing style.

Content marketing services also map out plans to tailor messages that drive your prospects further down the consumer journey funnel. Performance analysis is the final phase of the content marketing approach. It follows metrics that inform future types of content and allow your in-house writers to maximize the inbound marketing efforts for your business.

You can conduct your campaigns or hire freelance content marketing services. Whatever the choice, the success of that campaign relies on each audience, each type of business, and the goal you want to achieve. As a result, you must first carefully choose the types of content marketing that work best. Here are a few examples for you to consider:

Blogs

It takes great effort to produce helpful in-depth blogs for users. When your customers search for relevant information on Google, they can find your content and share it on social networks if it is interesting enough. Many businesses now include a Blog section on their main website to increase the value of both.

Ebook

Customers primarily download Ebooks in PDF format, and businesses will collect information, such as name, email address, etc., that customers actively provide in exchange. Using ebooks to share tutorials and provide valuable information assists businesses in growing their newsletter subscribers, which is important for content marketing success.

Video

Since the rise of social media, it is not uncommon to encounter thousands to millions of views and shares daily. For example, Live Stream is a new type of video that has emerged and rapidly grown in recent years. The more engaging your content is, the more viewers you are bound to have. Live streaming helps show customers an ongoing event, live product samples, or interact online with customers for increased online presence.

Email

Content marketing helps brands connect with customers through many emails about holiday/birthday wishes, sending periodic blog articles, and introducing corporate services, event announcements, etc. Therefore, if you are allowed to send messages to customers, the great news is you will be able to build a relationship with them more easily.

Content in email marketing is critical to a company's marketing strategy, such as branding, building and maintaining relationships with customers, pushing sales, promoting ads, and so on. As a result, if you are permitted to contact customers via email, you will most likely archive many of your marketing objectives later on.

A firm grasp on the subject:

The secret to great content marketing is that creators must thoroughly understand what they are writing on. For example, to create content about desktop computers, A must first grasp the details of desktop computers, including each component's use, what it takes to build a desktop computer and the specifications that go with it.

An irresistible title:

A compelling piece of writing usually has a title that stimulates readers to stop and click through. Therefore, freelance content marketing writers need to set a catchy title that reflects the content that follows. Each media channel has distinct requirements for the title, but they all have one thing in common: they always highlight the product/service. Besides grabbing the reader's attention, the content should provide practical value to increase conversions.

Logical, easy-to-understand information:

Done right, content marketing allows you to form logical arguments and precisely explain the main points that require clarification. Appealing content is beyond fancy words and shocking phrases - you must address the problem customers are facing. Sentences should be simple, easy to understand and avoid exaggeration or oversimplification.

A distinctive style:

Every author and brand has a distinct voice, style, and unique selling proposition (USP). Content marketing services understand that developing and asserting your personality is the best (and sometimes the only) way to distinguish yourself from the competition. Before you publish an article, make sure it represents your brand personality and corresponds to the needs and desires of your target audience.

A clear purpose:

Finally, good content has a specific purpose. It's great to build a content library, but it's even better if the content serves a purpose. With the explosion of content marketing today, many marketers are writing solely for the sake of trends. Remember that you write to encourage, build trust, and engage your customers.

Before we get into the advantages content marketing services bring to businesses, here are some staggering statistics compiled by experts:

• 84% of customers expect brands to provide relevant content, solutions, and experiences in response to their concerns. (Insightful Brands).
• Content marketing costs 62% less than traditional advertising, according to RequestMetric.
• 72% of businesses believe that content marketing is more effective than magazine advertising (Custom Content Council survey).
• 69% of marketers believe branded content outperforms direct mail and public relations.
• 90% of successful B2B companies base their content marketing strategy on customer needs rather than product information/sales promotion.
• Content marketing generates three times the number of leads as search advertising.

Below are how freelance content marketing benefits businesses:

Increase traffic.

Quality content will attract a lot of traffic and interaction, thereby helping the website to improve rankings and attract more customers. If your content marketing meets their desires, customers will stay on the website longer, increasing traffic and organic interaction.

Boost conversions (increase sales).

When your company's internal marketing is appealing and persuasive, prospective buyers will see the value of your product or service and quickly become customers. A good content marketing service will make your products/services more noticeable and understandable, from which you can increase sales while also gaining loyal customers.

Cost less.

According to data from many businesses today, content marketing strategies are highly effective and cost-effective compared to traditional marketing. Implementing Content Marketing costs only a third of what traditional marketing campaigns do.

Improve customer interaction.

A content marketing strategy is only successful when it connects existing and potential customers to establish credibility, improve their perception of your company and provide more collaboration opportunities with other businesses.

1. Look into popular keywords

Since 2010, Google has secretly removed keyword data, which is why many marketers believe keywords are no longer relevant, but they are not. We've been searching the same way for a long time, and Google's interpretation of our content hasn't changed.

As a result, keywords remain critical for achieving content marketing objectives. Long-tail and short-tail keywords have different levels of competition and produce different marketing results.

2. Look for related keywords

Choosing a focused keyword is essential, but you don't want to rely on just one. You should include related keywords in your content to help Google better understand your writing. Google must examine a massive amount of data. Because many keywords have dual meanings, Google can determine which type of search intent to target with a list of seed keywords.

3. Create a content guideline:

Create a content marketing spreadsheet that will serve as a template for any future piece of content you create. The spreadsheet should include the key, related keywords, and other relevant information. It allows you to share your ideas with team members, receive feedback, and schedule content publication. If you need your content to be well-organized, do not skip this step.

4. Create a rough outline

An outline aids in the organization of your article and prevents you from forgetting what you want to cover. To make the best use of the outline, add it into your master spreadsheet, and label each topic with the suitable heading tag.

5. Complete your first draft

Jot down everything, even if it doesn't make sense. A lot of good articles start with a bad draft. You may use WordPress, Google Docs, or even hire freelance content marketing services. After finishing your draft, set it aside for a day or two before returning to revise. You may work with an editor who can point out logical leaps or other writing errors for a better result.

6. Make a publication and promotion schedule

Because consistency is essential, plan your content calendar for the next couple of weeks or months. If you upload every Thursday, your readers will know when to check and will not miss your content. You could publish three times per day, every day, or once per weekday. Furthermore, re-sharing your most recent content on social media and emailing people mentioned in each article can help you reach a much larger audience.

7. Implement internal linking

Internal links help your content rank higher in search results and keep visitors on your site longer. You don't want visitors to abandon your site after reading your article. Instead, you want them to go deeper into your website. When adding new content, revisit older articles and include relevant links to your most recent publications.

8. CTA

Calls to action (CTAs) play a crucial role in turning visitors into leads. Marketers can place CTA buttons wherever they want on their website as long as it is attractive. A click-worthy CTA can entice them to click and proceed to the next stage, such as filling out a short contact form or pre-ordering a product.

Successful content marketing will not only increase revenue for your business, but it will also help your brand gain credibility and authority, which eventually benefits your entire company. So, here are four steps to help you get started with content marketing:

1. Find your audience and where to approach them:

That is the audience/customer group that your channel, product, or service targets. For example, is the audience male or female, what age group do they belong to, and what profession is their favorite? And, most importantly, are they interested in what you are about to show them?

The audience on Facebook is not the same as the audience on Linked In, nor is it the same as the audience on YouTube or the website. Hence, you should find a platform that targets your potential customers, as it will affect your writing style, content length, and advertising strategy.

2. Choose what to write:

Return to your original goal after understanding your customer. What is the purpose of these? There are generally three goals - the first is to drive sales, the second is to increase interaction, and the last is to build a brand. Of course, these goals can coexist in one content marketing plan, but there is always one main goal.

3. Choose what to focus on:

• To generate sales. Instead of thinking about how to write well, think about how you can resolve the problems customers may face. Providing the right solution for your clients is a simple yet effective content marketing approach.
• To boost interaction. Identify the targets' interests and behaviors, then employ engaging content marketing formats, such as gift giving (minigame, giveaway, document sharing), trending posts (write about a trend/character/event), and content that stimulates emotions. Remember to direct your CTA to get customers to like, share, or leave comments.
• To establish a brand. Make your brand a thought leader! That is, you must highlight your brand's characteristics and properties to establish a link between brand character, customer feelings, and community value. You should also avoid focusing too much on the product's rationality.

4. Create an outline:

Content marketing writers usually think of the content in their heads; however, if you lack professionalism, try outlining the layout of your article. Typically, there will be no exact outline but an appropriate adjustment to achieve the desired effect. However, it should always include the following parts:

• A title (to encourage customers to keep reading the article).
• Links between the title and the article.
• The main content will want to promote products, brands, and program implementation.
• Invitation to action to direct customers to your desired interaction.
• Contact details that readers can easily connect.

The key takeaway is that content marketing must be consistent with what your target audience is interested in and with the business goals, coming in clear written form, and offering tons of good, unified content that stays true to your brand's personality.

Building your content empire is a long journey, sure you will learn more about your customers and the content that works along the way. That said, content marketing services help resolve any problems that arise from not seeking help from the outset, which is why papmall® exists.

Our platform is where freelance content marketing writers gather to help your brand become more recognizable through bespoke strategies. Go find your perfect partner and kick-start your dream today!