papmall®’s Packaging & Label Design Service That Can Do More Than Just Giving Information

Have you ever looked at a nicely-made packaging or label of a product and started to wonder why do they need to make it that appealing, or what if these things also have other purposes besides just giving information about the product? Well, this article below with relevant information may answer all of your questions in terms of packaging and label design.

Definition of packaging and label design and example

Packaging design refers to the creation of the physical container or wrapping for a product, including its shape, materials, colors, and branding elements. Packaging design serves several purposes, including protecting the product during shipping and storage, providing important product information to consumers, and communicating the brand's values and messaging.

Label design refers to the creation of graphic elements that are affixed to a product's packaging, including text, images, and branding elements. Labels provide important product information such as ingredients, nutrition information, and usage instructions. They also serve to communicate the brand's values and messaging and help the product stand out on store shelves.

An example of effective packaging & label design is the Coca-Cola bottle. The iconic bottle design is instantly recognizable and communicates the brand's values of happiness, optimism, and refreshment. The label design features the brand's signature red and white color scheme and logo, along with important product information such as the ingredients and nutritional content. The design has remained largely unchanged since its introduction in 1915, demonstrating the enduring power of effective packaging and label design.

In today’s new normal era, freelance packaging design services are in high demand because of the benefits they bring to those who are in need, such as highly creative projects, flexible working time and style, reasonable price, and more importantly, freelance packaging design services offered by professional designers can help businesses and brands reach out to a new level of creativity and global trendings.

Mock-up pictures of how the packaging & label design will look in the design process

The importance of packaging and label design

Packaging and label designs play a crucial role in the success of a product. They serve many purposes rather than just providing product information, such as protecting the product, making it easier for shipping and carrying, differentiating the product from others, and more importantly in the current time, branding, etc.

• Branding: Packaging & label designs are key elements of a brand's identity and messaging. They communicate the brand's values, personality, and story to consumers, helping to establish a connection and build brand loyalty.
• Differentiation: In a crowded marketplace, effective packaging & label design can help a product stand out and differentiate itself from competitors. An eye-catching design can draw the consumer's attention and create a memorable impression.
• Protection: Packaging design not only serves to promote the product but also to protect it during shipping and storage. Effective packaging design service ensures that the product arrives at the consumer in good condition and minimizes waste due to damage.
• Consumer information: Label design provides important information to the consumer such as ingredients, usage instructions, and nutritional information. Effective freelance label design can communicate this information clearly and in a way that is easy to understand.
• Sustainability: Packaging & label design can also play a role in promoting sustainable practices. By using eco-friendly materials and minimizing waste, companies can demonstrate their commitment to the environment and appeal to environmentally conscious consumers.

In summary, effective packaging & label design are important because they communicate the brand's values and story, differentiate the product from competitors, protect the product during shipping and storage, provide important consumer information, and promote sustainable practices.

Good packaging and label designs can effectively communicate the brand message to the potential customer through their insights.

Three types of packaging design and purposes

There are three main types of packaging design, each with its own purpose. These also apply to freelance packaging design The cost of packaging design for each type is also different:

1. Functional packaging design: This type of packaging design focuses on the functionality of the package, ensuring that it protects the product and makes it easy to use. Examples include packaging for food and beverages, pharmaceuticals, and electronics. The purpose of functional packaging design is to ensure that the product is delivered to the consumer in good condition and that it is easy to use and consume.
2. Informational packaging design: This type of packaging design focuses on providing information to the consumer, such as nutritional information, ingredients, usage instructions, and safety warnings. Examples include packaging for food and beverages, cosmetics, and pharmaceuticals. The purpose of informational packaging design is to ensure that the consumer has all the information they need to make an informed purchasing decision and to use the product safely and effectively.
3. Aesthetic packaging design: This type of packaging design focuses on the visual appeal of the package, using design elements such as color, shape, and graphics to create a unique and attractive look. Examples include packaging for luxury goods, cosmetics, and gift items. The purpose of aesthetic packaging design is to create an emotional connection with the consumer and to make the product stand out on store shelves.

In summary, each of the 3 packaging design types above serve different functions and purposes of use, leading to each of them will be needed for different brands and businesses.

In order to know for sure which types of packaging design are the best for your business, being consulted by a freelance packaging designer is a good idea since they have much experience working with clients in various industries and have high confidence in their work and creative thinking minds. Not to mention, their freelance packaging services are often offered at a very reasonable price, not because they are affordable, but because they are worth the price.

What are the types of freelance label design and their purposes?

There are several types of label design, each with its purpose. Here are some of the most common types:

1. Brand label design: This type of freelance label design features the brand's name, logo, and other branding elements. The purpose is to establish and reinforce brand identity and build brand recognition and loyalty.
2. Informational label design: This type of freelance label design provides information about the product, such as ingredients, nutritional information, usage instructions, and safety warnings. The purpose is to provide consumers with the information they need to make informed purchasing decisions and use the product safely and effectively.
3. Decorative label design: This type of freelance label design is primarily focused on aesthetics and uses design elements such as color, pattern, and imagery to create an attractive and eye-catching label. The purpose is to make the product stand out on store shelves and create an emotional connection with the consumer.
4. Environmental label design: This type of freelance label design is used to promote the product's environmental sustainability and features eco-friendly materials, certifications, or messaging. The purpose is to appeal to consumers who are environmentally conscious and demonstrate the company's commitment to sustainability.
5. Promotional label design: This type of freelance label design is used for limited edition or seasonal products and features special offers, discounts, or promotions. The purpose is to create excitement and urgency around the product and increase sales.

In summary, freelance label designers can serve several purposes, including establishing brand identity, providing important product information, creating an emotional connection with the consumer, promoting environmental sustainability, and increasing sales through promotions or limited edition products.

5 basic elements that must be on your food label design

1. Sugar, fat, and sodium content.
2. Calorie counts and serving size.
3. Freshness.
4. Organic.
5. GMOs.

An example of a good label with all of the information about nutrition, shipping, ingredients, etc., on the design

The cost of packaging design services?

The cost of packaging design services can vary widely depending on several factors, including the complexity of the design, the level of customization required, and the experience and expertise of the designer or design agency.

For example, a simple freelance label design for a small product might cost a few hundred dollars, while a complex package design for a large product line could cost thousands of dollars or more.

Some packaging & label design services may also charge by the hour, with rates typically ranging from $50 to $200 or more per hour depending on the designer's experience and expertise.

It's important to note that while the cost of packaging design services may seem high, investing in quality design can ultimately pay off by helping to differentiate the product from competitors, increase sales, and build brand recognition and loyalty.

If you're considering investing in packaging design services, it's a good idea to research and compare different designers or design agencies to find one that fits your needs and budget. Additionally, you may want to request samples or portfolios of their work to get a sense of their design style and expertise.

Things I need to prepare before hiring a freelance packaging & label designer

Before hiring a freelance packaging & label designer, there are several things you should prepare to ensure a smooth and successful design process. Here are some of the most important:

1. Define your goals: Before you start searching for a packaging and label designer, it's important to have a clear understanding of your goals for the project. Are you looking to rebrand your product, attract a new target audience, or differentiate your product from competitors? Defining your goals will help you communicate your vision and expectations to the designer and ensure that their design aligns with your objectives.
2. Determine your budget: Packaging and label design services can range in price, so it's important to determine your budget before hiring a designer. This will help you narrow down your search and find a designer that fits your budget.
3. Research designers and agencies: Once you've determined your goals and budget, you can start researching packaging and label designers and agencies. Look for designers with experience in your industry and a portfolio of work that aligns with your vision. You may also want to read reviews or ask for recommendations from other business owners in your network.
4. Gather information about your product: Before the designer can create a design for your packaging and label, they will need information about your product, such as its size, shape, and intended use. Collect this information and have it ready to share with the designer.
5. Prepare brand assets: If you already have brand assets such as a logo or color palette, make sure to have these ready to share with the designer. These elements will help ensure that the packaging & label design is consistent with your brand identity.
6. The cost of packaging design services: The cost for each type of packaging and label design varies depending on several factors, such as the skills and experience of the designer, the types of packaging designs, an additional requirement for the project, and many more.

By preparing these things before hiring a packaging &label designer, you can set yourself up for a successful design process and ensure that the final product meets your expectations and achieves your goals.

The packaging and label design process includes several stages that only specialized designers can bring you the best outcome.

The packaging and label design services at papmall®

In general, packaging and label design services on papmall® include:

• Concept development: A freelance packaging & freelance label designer will work with you to develop a concept for your product's packaging & label design. They may ask you questions about your brand, target audience, and goals to ensure that the design aligns with your vision.
• Graphic design: Once a concept has been established, the designer will create graphic designs for the packaging & label. This may include creating a logo or selecting typography, color palettes, and imagery.
• Prototyping and testing: After the initial design is complete, the designer may create prototypes of the packaging & label to ensure that the design is functional and meets your needs. They may also conduct user testing to gather feedback and make any necessary adjustments.
• Production and printing: Once the design has been finalized, the designer may work with a printing company to produce the packaging & label. They may oversee the production process to ensure that the final product meets the specifications of the design.

Overall, a packaging & label design service may offer a range of services to help businesses create packaging and label designs that effectively communicate their brand identity, meet their functional needs, and stand out on store shelves.