What is Landing Page?

A landing page is a single web page, also known as a landing page. A landing page is used to focus on certain content. Landing Page is where business owners want to direct customers to their business.

The content contained in the Landing Page such as product introduction, service content, promotion content, online contests, etc. Some Landing Page interfaces include only a single page, all content encapsulated in this page. This is for the purpose of attracting and leading readers to achieve certain conversion goals.

What is a Website?

A website is a collection of all web pages, containing all the content, messages, and stories that businesses want to convey to customers.

The information on the Website is continuously and comprehensively updated. The website helps to build relationships between the company and customers; create professionalism, trust, and intimacy, and build the company's brand image.

Difference between a landing page and a website?

Landing Page and Website have many differences, the most obvious of which is the content interface and functionality. The website includes any related topics useful for business, and brand introduction, and the interface is divided into many different categories and topics. Meanwhile, the Landing Page is just a single page that gives the information customers need in an instant.

The charge for a landing page design can range from $75 to $3000 or more, depending on a number of variables, including the designer you choose. While agency prices can run from $1400 to $3200, freelance landing page designs can cost anywhere between $100 and $2000 per project. What is included in the cost of a landing page:

• The whole page interface,
• The functional features,
• The images displayed on the page,
• The hosting fee,
• The domain name,
• The marketing content,
• The SSL Security Certificate,
• The effect (if any),
• And more…

Landing pages have a call to action and concentrate on selected keywords that you want to rank for on search results pages (CTA). The objective is to raise your industry's overall search traffic share.

Optimizing landing pages bring back to businesses these benefits:

• Increasing your chances of ranking on top positions with the keywords you target.
• Branding
• Improving the user experience when visiting the site.
• Increasing sales or gathering more information (lead) from target customers.

But sometimes SEO Landing is not necessary if you are just testing a landing page template or running ads and using the landing page for a campaign in a short time of a few days, or a week. There may be no need to do SEO for the landing page then since the page is not permanent.

There are many methods to make a good landing page

Keywords: Make a list of keywords that are relevant to your landing page, and your product, and try to figure out how to combine those keywords (using primary and secondary keywords). In addition, you can also use long-tail keywords, which are keywords with more than 4 words, with low competition and easy-to-top SEO.

Title tag: This is your page title in bold, which appears at the top of your page in browser tabs. Add the main keyword in the title of the landing page (H1, H2, H3). Focus on making your headline compelling to encourage viewers to click. The main title is the H1 tag. Below that will be the H2 headings. If you have a subheading under H2 it will be an H3, H4…

Meta description tag: This is a brief description of the landing page that will show up below the title in the search engine, SERPs. You should also add keywords to the description tag. Write a compelling description that gives readers a summary of what information they can get on their landing page when they click on the link.

Image file name: Always remember to name your image a descriptive file. Use primary keywords in filenames, titles, and alt tags. Image titles containing your keywords will help improve ranking (separate words with dashes, not underscores).

Insert keywords into your content: Your keywords should be evenly spread throughout the landing page content. But don't use keywords too much. You can potentially get penalized by Google if you use keywords too much, with a keyword “spam” warning.

Content: You can refer to, get results, and research data from other websites but do not copy, or copy 100% of the content from others. The more original, well-researched, and valuable your content is, the more receptive it will be. Speeding up your landing page load time by:

• Using smaller image files without loss of quality.
• Avoiding using more than one video if not necessary, and optimize video size.
• Switching to a faster web host.
• Disabling all plugins or extensions that your site doesn't use.

Here are the top seven landing page builders and the reasons you should use them

• Unbounce.
• Clickfunnels.
• Wix.
• Convert Kit.
• Divi.
• Instapage.

The platform you select will have varying features depending on what your main goal for developing a landing page may be. When deciding which landing page builder to employ, there is no right or wrong solution. Each platform has advantages and disadvantages.

To get the landing page you want, you can contact the landing page sellers at papmall® with the best cost and service.

The main goal of designing a Landing Page is to attract views, increase the number of clicks or lead customers to take actions right on the landing page such as registering for advice, submitting contact information in exchange for voucher codes, purchasing the product, joining a trial service, etc. Thereby helping businesses convey messages and increase sales conversion rates effectively.

Almost all advertising campaigns today should use a landing page template to attract potential customers and effectively generate leads. Specifically in the following cases:

• When you need to organize an event.
• When running advertising campaigns.
• When you want to find potential customers.
• When launching new products and services.
• When running promotional campaigns, gifts.