Elements in your business’s brand guideline can be varied depending on your business type and need; however, these are 6 fundamental Brand Style Guide elements that play their roles like your Brand Style Guides' genetic code that help you in building your identity and differentiate your business among many others in the industry:

• Brand Story: An interesting brand story makes people understand your product, remember your brand, and want to connect with you. Your brand story plays a more important role than just an element of the brand style guideline since it gives the foundation to develop other elements later on.
• Brand Logo: A unique and recognizable logo is the visual representative of a business that helps much in branding and marketing strategy.
• The Color Scheme: Findings from countless research studies have shown that people recognize a brand based on the color scheme more easily and quickly than any other parts of the visual appearance. Defending the most suitable color scheme for your business plays an essential role in your branding strategy.
• The Fonts/Typography: The typo expresses a brand characteristics thanks to the line, feature, and unique shape it draws out. Looking for other famous brands and seeing what they have in their fonts/typo, every business has their own font that best suits their feeling and mood.
• Image guideline: A good image guideline helps to evoke the feeling you want your target customers to feel of your brand. What can be included in your brand image guideline? What do you want people to think of when heard about you? And so on.
• The tone of voice: Your brand tone delivers a pleasant hearing experience to people and has a huge impact on your brand overall image. Whether you want it to be funny or serious, soft or tough, formal or casual, etc. choose for your brand a unique tone of voice so that they can easily remember you later on.

There are. In Brand Style Guides, you can adhere to these 4 steps of branding if you are responsible for creating your business's brand:

• Identify the people you want to reach.
• Placement of your company and goods.
• Describe the character of your business.
• Decide on a catchphrase and a logo.

The public will more readily recognize a company's products or services if it develops an engaging and memorable brand, and they will be aware of the value that the items may contribute to their lives. One of the best methods to win clients' trust is through branding.

A brand style guide is a digital handbook that details every element of your business's appearance and tone. A brand style guide is sent to partners, the media, and advertising agencies in addition to being utilized internally to inform them of the right and consistent ways to represent your brand.

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In a Brand Style Guide, You should include:

• Brand Heart: This is essentially a summary of your brand's guiding ideals, which can affect everything from how you communicate with clients to how you create websites. It consists of the reason you are here; the kind of future you want to contribute; the design and the tenets that govern actions.
• Verbal identity: this is what you say about your business, how you explain your goods, how you interact with consumers, etc. Including Messaging (Tagline, Value Proposition, Messaging Pillars/Differentiators); Brand Essence (Voice, Tone, Personality)
• Visual Identity: this is about Logo, Colors, Typography, Additional elements (if needed), Photography, Illustration, Iconography, Data visualization

To count a charge of Brand Style Guide. Depending on the graphic designer you select, the price of a brand style guide might range from $60 to $350. It is worthwhile to invest in a high-quality brand style guide to ensure brand consistency across all of your messaging platforms because developing brand guidelines for your business involves a designer performing market research and learning about your company and brand details.