Elements in your business’s brand guideline can be varied depending on your business type and need; however, these are 6 fundamental Brand Style Guide elements that play their roles like your Brand Style Guides' genetic code that help you in building your identity and differentiate your business among many others in the industry:

• Brand Story: An interesting brand story makes people understand your product, remember your brand, and want to connect with you. Your brand story plays a more important role than just an element of the brand style guideline since it gives the foundation to develop other elements later on.
• Brand Logo: A unique and recognizable logo is the visual representative of a business that helps much in branding and marketing strategy.
• The Color Scheme: Findings from countless research studies have shown that people recognize a brand based on the color scheme more easily and quickly than any other parts of the visual appearance. Defending the most suitable color scheme for your business plays an essential role in your branding strategy.
• The Fonts/Typography: The typo expresses a brand characteristics thanks to the line, feature, and unique shape it draws out. Looking for other famous brands and seeing what they have in their fonts/typo, every business has their own font that best suits their feeling and mood.
• Image guideline: A good image guideline helps to evoke the feeling you want your target customers to feel of your brand. What can be included in your brand image guideline? What do you want people to think of when heard about you? And so on.
• The tone of voice: Your brand tone delivers a pleasant hearing experience to people and has a huge impact on your brand overall image. Whether you want it to be funny or serious, soft or tough, formal or casual, etc. choose for your brand a unique tone of voice so that they can easily remember you later on.