A good logo animation is one that goes beyond the boundaries of your design and has the characteristic that matches both your brand’s style guide, and your target market (fast, energic, playful or elegant, clever, or peaceful). You should observe how these varied behaviors express various emotions and add information beyond the logo itself. You may also use the animation of your logo to convey the history of the company! Additionally, utilizing motion design will simply place you at the forefront of the trends. But keep in mind that animation can never make up for a poor logo design. 90% of the work is done by the logo design, thus the animation is all about how inventive and imaginative you can be with it!