The ideal length for a social media video depends on the platform you are using and the type of content you are creating. As a freelancer offering video content services, it is important to know the best length for each platform and type of content to ensure maximum engagement and reach.

For Instagram and Facebook, videos should generally be 30 seconds to one minute in length. On Twitter, shorter videos, usually between six and 15 seconds, are more effective. For YouTube, longer-form content, between two and five minutes, tends to perform best.

However, it is important to note that the attention span of social media users is short, so it is best to keep your video content concise and to the point. A good rule of thumb is to aim for a video length that is as long as it needs to be to get the message across, but no longer.

Ultimately, the goal of social media video content is to capture the viewer's attention and drive engagement with your client's brand or message. By creating video content that is the appropriate length for each platform and type of content, you can increase engagement and reach for your client's business.