Email copywriting is the head copy and body content that is well-planned and well-written in emails, created in order to serve a specific purpose of marketing, such as to welcome customers, to inform a successful purchase or registration, to provide or update information, to wish customers happy birthday, or to launch a new promotion strategy, etc.

Email copywriting is significant for every business to create, maintain, and develop their customer database since it is what both represents the brand in communicating with clients and efficiently delivers brand messages.

Serving good email copy services is not as easy as it looks because it is the result of many processes including researching, planning, executing, fixing, testing, and improving continuously to finally end up with an email marketing campaign that reaches the right customers through their problems.

With the high demand of email marketing in general and email copywriting in particular, freelance email copy services have also risen in recent years as one of the most significant parts of a branding campaign.

The success of an email marketing campaign relies significantly on the copy itself, for the headline and the preview text are those first things the audience will rely on to decide whether they want to open the email or not. And what if those two things aren’t appealing enough to them? Your email marketing campaign is considered to fail at the beginning.

For that reason, what the email copy is about must be what the audience wants to read, or what they would like to know. The whole topic must be relevant to their concern.

More details on how to come up with a good email copywriting:

1. Make it personalized to your customers right at the headline, the preview text, the body text, Call To Action (CTA), and even the demonstration picture if needed in order to make them feel comfortable and being taken care of.
2. Make a catchy headline with a length of between 6 - 10 words and the headline text must exactly reflect the body content. It is ideal to start your headline with an action verb in order to generate interest and action toward the email.
3. Invest in the preview text as it is what gives potential customers what to look for in the email. To come up with a good preview text, make it by continuing what you have promised in the headline. Remember to make it as concise and as clear as possible.
4. Make sure your email copywriting is relevant to what the headline is about, and more importantly, relevant to what your readers are looking for at the moment. Use your customer data to better launch your email campaign to the right age groups, regions, occupation, genders, etc.
5. Use descriptive language and demonstrate images in your email. A plain email of text nowadays may be considered as lack of creativity and dedication from the brand toward their customers. Plus, content with pictures and colors tend to be more appealing to viewers on the internet.
6. Make sure your copywriting on the entire email is consistent in terms of format, styles, jargons, color schemes, word choices, etc. It reflects the professionalism and effort of the brand as well as their dedication toward their customers.
7. Never forget the Call To Action (CTA) phrase at the end of the email. Whether people will click on that link or not, whether they would want to give their information or not, whether they will want to create a new account into your website/app or not, the CTA is the most important factor that can make it happen.

If you hire an email copy service provider, they will handle all of the tasks for you and make sure to fill all of the above elements as beautifully as possible. You can easily find these two services on digital e-commerce websites for freelancers, those places are where professional freelancers and business owners all over the world gather to find their matching partners and get their job done. 

According to PayScale, a copywriter with email marketing skills earns between $41,000 and $87,000 per year. On the average, most email copywriters make over $60,000 a year. Moreover, the more experienced the copywriter gets in general, and the more effective email they can create in particular in the email marketing field, the more they are paid accordingly.

While full-time copywriters need to hone their writing skills relying on the job fields of their company, freelance email copywriters tend to have more experience in doing the email marketing tasks more often with various fields and industries, for they can choose to work for the job that they want to and are good at.

In fact, email copywriter is not officially a job title in a business, it is more like a task that every copywriter needs to master depending on the marketing strategy of the brand. That said, if a business wants to hire copywriting professionals that have their skills master in email marketing, freelance email copywriting services are an ideal choice to make.

Nowadays, the copywriting position is currently in high demand in many industries including B2B, Health Care, Insurance, Finance, FinTech, Technology, Beauty, Architecture and Design, etc.

Particularly, copywriters are often in demand for aspects such as email marketing, website content writing, application development, PR articles, blogs or social media posts, advertising copy, etc.

Depending on each period of time that people will have their tendency to prefer a specific type of writing, then the business will rely on it and produce contents that match those needs. That said, every copywriter who wants to be successful in the job needs to equip themselves with the capabilities to master all of the types of writing, as well as increase their experience in as many industries as possible. By doing this, they can handle any tasks and jobs regardless of field or industries, which enables them to prepare for any potential in the future.

Since we are living in the era of too much information and lack of attention, what makes the most lasting and sustainable impact is something that is relevant to people’s needs, is unique in the industry, and is different from others - and this is where the power of creativity in copywriting is defined. Below are 6 core copywriting skills that every copywriter need to possess:

1. Good writing skill: Good writing skills including the skill to write content with logic and empathy, with strong points and organized structure in the most clear, concise and helpful for readers to understand.
2. SEO Marketing content writing skills: Since SEO is now one of the most significant and powerful tools of any marketing strategy on the internet, SEO copywriting is therefore an essential skill of a copywriting professional.
3. Know what you are writing for & who you are writing to: A copywriter is different from a writer in the aspect that they write for sales, for the purpose of converting audiences, not to express themselves as artists. 
4. Creative thinking skill: Copywriter is considered as a creative skill of a writer, therefore, creative thinking is an indispensable skill they must hone in this career.
5. Problem solving skill: Copywriters often write to promote a brand or product by showing their benefits and features, problem solving skills help them affect their audience’s shopping behaviors and purchasing decisions.
6. Research and analyze information skills: In the era of digital era where 

Email marketing refers to the process of marketing and promoting via email. A good email marketing strategy is the result of many other processes including researching, collecting customer data, planning the frequency of sending emails, the number of emails sent, determining the main goals, the style guide, the content, the designs, etc. for launching in a specific period of time.

Email copywriting refers to the process of creating copy / content of the email, and is a part of an email marketing strategy.

While the main purpose of email copywriting is to achieve specific purposes, such as to welcome new users, to build brand trust, to maintain engagement with customers, to inform new purchases, to provide information, to convert audiences, to provide discount vouchers, etc. The objective of an email copywriting is to provide copy that is convincing, helpful, and can generate sales.

Freelance email marketing and email copy services are now widely hired for the benefits of convenience, fast-delivery, and reasonable cost. You can easily find these two services on digital e-commerce websites for freelancers, those places are where professional freelancers and business owners all over the world gather to find their matching partners and get their job done.