Since we are living in the era of too much information and lack of attention, what makes the most lasting and sustainable impact is something that is relevant to people’s needs, is unique in the industry, and is different from others - and this is where the power of creativity in copywriting is defined. Below are 6 core copywriting skills that every copywriter need to possess:

1. Good writing skill: Good writing skills including the skill to write content with logic and empathy, with strong points and organized structure in the most clear, concise and helpful for readers to understand.
2. SEO Marketing content writing skills: Since SEO is now one of the most significant and powerful tools of any marketing strategy on the internet, SEO copywriting is therefore an essential skill of a copywriting professional.
3. Know what you are writing for & who you are writing to: A copywriter is different from a writer in the aspect that they write for sales, for the purpose of converting audiences, not to express themselves as artists. 
4. Creative thinking skill: Copywriter is considered as a creative skill of a writer, therefore, creative thinking is an indispensable skill they must hone in this career.
5. Problem solving skill: Copywriters often write to promote a brand or product by showing their benefits and features, problem solving skills help them affect their audience’s shopping behaviors and purchasing decisions.
6. Research and analyze information skills: In the era of digital era where