What's the difference between UX writing and copywriting?

18 February 2023 By papmall®

UX Writing and Copywriting are both types of writing focusing on engaging with customers, but they also have differences in terms of purposes and goals.

Copywriting UX Writing
Type of content Written content on online and offline platforms in order to serve a specific marketing purpose. Written text or minor copy on digital products in order to enhance user experience.
Example contents
  • Slogan
  • Tagline
  • Social post
  • Big idea of a marketing campaign
  • All the text on the apps' websites.
  • Terms & Policies
  • Content Guideline of apps/websites
  • Buttons & interactive text on apps/websites
Purpose
  • Persuading
  • Converting
  • Selling
  • Promoting
  • Optimize user experience on digital products.
  • Providing clear guidance in using the product.
Place All over the offline and online platforms, such as on billboards, OOH ads, social media platforms, articles & blogs on websites, etc
  • Button copies on apps/websites
  • Welcome text in apps/websites.
  • Category names on menu bars on digital products.
Discipline Copywriting services belong under the marketing umbrella, working in collaboration with other marketing positions, such as strategist planners, marketing managers, and performance marketers to come up with the most effective content for every specific channel and target customer. UX Writing services belong under the UX Design umbrella, working in collaboration with product managers and UX/UI Designers to come up with the most effective terms or languages for every target customer and type of digital product.
Position in charge Copywriter UX Writer

In general, Copywriting is the type of writing that focuses on creating persuasive content to sell, engage, and share information or ideas, while UX Writing is about coming up with main microcopies in order to enhance user experience on digital products.

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