A digital marketing strategy is a plan for creating an online presence using tools like social media, paid search, organic search, and other web-based platforms like your website. The purpose of digital marketing tactics is to raise brand awareness for your company and draw in new clients.

A solid digital marketing plan enables your company to use carefully chosen media to accomplish specified digital goals. "Digital marketing strategy" and "digital marketing campaign" are frequently used interchangeably, much like marketing strategies and methods.