The power of a product description lies in the way it persuades people to buy the product even when they may not need it at the moment. A clear and compelling product description not only gives readers a brief and informative piece of introduction about the product itself, it also plays as a marketer who turns a random thing into customers’ need. A product may not have the solution to someone’s problem, but with a well-written description, they can still see it as an ideal purchase in random cases.

In today’s rapidly changing era, a product description is no longer a box of text with a mere list of benefits and features about the product anymore, but it could be a beautifully designed catalogue, a well-built landing page, an eye-catching brochure, or a viral infographic design, which are all great marketing tools.