What is search engine optimization (SEO) in digital marketing?

01 December 2022 By papmall®

Search engine optimization (SEO) in digital marketing is the marketing method of gaining visitors from unpaid, editorial, natural, or organic search results on search engines. Simply put, it's the term used to describe the effort made to raise the rank of products/services/businesses on search engine result pages.

SEO can target a variety of search types, including image, local, video, and news search engines. Utilizing a solid SEO plan can assist you in positioning your website appropriately to be seen when consumers need it or at the most crucial stages of the purchasing process.

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