In fact, marketing strategies are divided into two main categories. According to the methods in the marketing mix & according to the target market. Some big companies such as Coca-Cola, Starbucks, and Apple have used what we mention below for their company. And we will bring them to you to help you understand what are the best marketing strategies that have ever been invented.

Coca-Cola: Brand Consistency.

Coca-Cola is one of the biggest brands in the world with the most famous 4P marketing strategies. Their signature “Coca Cola'' logo with red and white color scheme is recognized everywhere and people all over the world can easily identify the Coca-Cola brand because of its coolness and freshness. Indeed, they have kept their brand identity and products consistent for over 130 years. Although the company has been around for many years, its logo is still relatively similar and the slogan or marketing strategies of Coca-Cola all use the same message.

Starbucks: Social media strategy.

Starbucks is a good example of making good use of social media in its marketing strategies. They exploit what their fans want the most and follow it to execute their plan. They have hugely successful Facebook, Twitter, and Instagram accounts. These social media platforms help to cement the relationship between brands and users as well as create interesting experiences for customers.

Apple: Creating rumors.

No need for the company to advertise, journalists and media have also raced to exploit news about new products. Although Apple has not revealed any information about the product, rumors from the media have made any upcoming iPhone become a "super product". Apple gives users the feeling of "slow, no turn" (scarcity marketing) and a "follow-up" mentality (social proof) for customers.

Gone are the days when businesses tried to attract customers by showing them benefits of products or services. Nowadays, the best marketing strategy services are considered ones that can make an impact on people, on the society, and on the environment that we are living in as well. If you can find a freelancer who can make you a marketing strategy that can make an impact on those aspects, then you are in the right way to achieve your marketing goals.