The terms "singer" and "vocalist" are often used interchangeably, but they are actually terms to mention two different professions.

A singer is someone who sings from a sheet of music, or what has been prepared for them. They are also considered performers or recording artists. Singers may focus more on the technical aspects of singing, such as hitting the right notes, using proper breathing techniques, and projecting their voices. A vocalist, on the other hand, uses their voice as an instrument to emphasize the expression and emotion conveyed through the lyrics and melody. Vocalists may place more emphasis on interpretation, phrasing, and nuance, rather than solely on technical proficiency.

In other words, depending on their focus and approach to singing, all vocalists are singers, but not all singers are considered vocalists. However, whether it is a singer or vocalist, both professions have their own skills and technique to master their job. That means every piece of promotional music used for commercial or marketing purposes must be completed by an actual singer or vocalist for the highest quality result.

That being said, the cost of hiring a professional singer or vocalist may not match your budget. And that is the reason why freelance singers & vocalists' services are available and become more and more desirable to many small and medium businesses worldwide. Freelancers have the advantage of offering their clients flexible working time, flexible working schedules, competitive quality services, and a very reasonable price.