A GIF file is a special format that both looks like a picture and a video. An animated GIF is easy to be saved, stored and shared anywhere on the internet just like an image, it’s also like a very short video and can repeat itself forever with no sound or music.

With those special features, an animated GIF is mostly used by people all over the internet to express their emotions and reactions to something. On online platforms in the internet in general, GIFs are made and used in every type, sizes, and qualities in order to easily share everywhere. On some chatting and messaging apps, GIFs are made in a set or series of stickers with distinctive characters for multiple usages.

So, when should we use an animated GIF service? The answer depends on your choice of expressing yourself. Use them to show your thoughts, your reactions, or emotions toward an opinion or a news item on the internet, use them to deliver jokes, ideas, and metaphors.

When it comes to expressing ourselves on the internet, people tend to prefer a GIF or a meme to an image or a video because: a GIF is easier to share than a video and is more vibrant than a single image. Not to mention, by showing an action or animation from start to finish, a GIF is an ideal choice for people to fully express all that they want to say, as well as easier for others to understand.

In business, animated GIFs are used by brands for branding, promoting, and communicating with customers on the internet. Needless to say, freelance animated GIF services are also in high demand.