Is whiteboard animation in demand?

17 February 2023 By papmall®

Yes. Whiteboard and animated explainer services are in demand and popular choices for creating explainer videos, educational content, and marketing materials. In whiteboard animation, an artist draws images and text on a whiteboard while a camera records the process, creating a time-lapse effect that makes it look like real-life images.

Whiteboard animation videos typically feature a voiceover narration that accompanies the drawings, explains a concept, tells a story, or communicates a message. The narration and visuals work together to create an engaging and informative video for various purposes. According to a report by MarketsandMarkets, the whiteboard animation market size is projected to reach $468 million by 2025, growing at a CAGR of 6.1% during the forecast period.

The TED-Ed YouTube channel, which features animated educational videos, has over 13 million subscribers and 1.5 billion views. Many of the videos on it use the whiteboard and animated explainers to explain complex concepts and ideas. In a survey by HubSpot, 53% of consumers said they wanted more video content from marketers, and 43% said they wanted to see more explainer videos.

Freelance whiteboard and animated explainers continue to be popular choices for creating engaging and informative videos. The statistics and examples above demonstrate the effectiveness and popularity of animation in various industries, from marketing to education.

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