There are several principles that can guide the process of writing a successful speech. Here are five key principles of speech writing:

• Audience analysis : The first principle of speech writing is to consider the audience and their needs and interests. A good speechwriter will consider the audience's age, gender, education level, and other relevant factors in order to tailor the message to the specific audience.
• Clarity: A well-written speech should be clear and easy to understand. This means using simple and concise language, avoiding jargon or technical terms that the audience may not understand, and organizing the ideas in a logical and coherent way.
• Credibility: A good speechwriter should establish the speaker's credibility by including relevant information about the speaker's background, experience, and qualifications.
• Persuasion: Persuasion is an important aspect of many speeches. A persuasive speech should include compelling evidence, logical arguments, and emotional appeals to persuade the audience to accept the speaker's point of view.
• Engagement: A successful speech should be engaging and memorable. This means using storytelling, humor, and other techniques to captivate the audience's attention and make the message stick in their minds.

By following these principles, a speechwriter can create a speech that is well-organized, clear, persuasive, and engaging, and that meets the specific needs and interests of the intended audience. However, in order to ensure all of these five elements in a piece of speech writing is not an easy job. Without a good critical thinking style of writing and experience in the field, it’s hard to come up with a worthy-to-present speech. That’s the reason why business owners nowadays prefer to count on freelance speech writing services. It’s not only because of the quality result but also because of the good customer service they are receiving.