What is a landing page in SEO?

01 December 2022 By papmall®

Landing pages have a call to action and concentrate on selected keywords that you want to rank for on search results pages (CTA). The objective is to raise your industry's overall search traffic share.

Optimizing landing pages bring back to businesses these benefits:

  • Increasing your chances of ranking on top positions with the keywords you target.
  • Branding
  • Improving the user experience when visiting the site.
  • Increasing sales or gathering more information (lead) from target customers.

But sometimes SEO Landing is not necessary if you are just testing a landing page template or running ads and using the landing page for a campaign in a short time of a few days, or a week. There may be no need to do SEO for the landing page then since the page is not permanent.

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