What are some good business slogans?

27 December 2022 By papmall®

Some good business slogans are:

  • Just Do It - Nike
  • Think different - Apple
  • A Diamond is Forever - De Beers
  • When you care enough to send the very best - Hallmark
  • I’d walk a mile for a Camel - Camel
  • Quality never goes out of style - Levi’s
  • Finger Lickin’ Good - KFC
  • Shave Time. Shave Money. - Dollar Shave Club
  • With a name like Smucker’s, it has to be good - Smucker’s
  • Snap, Crackle and Pop! - Rice Krispies
  • Open Happiness - Coca Cola
  • So easy, a caveman can do it - Geico
  • 15 minutes can save you 15 percent or more on car insurance - Geico
  • Belong anywhere - Airbnb

An effective slogan is composed of a few important elements: memorability, simplicity, emotion, and distinction. Let's dig further into these.

Memorability : The best slogans, first and foremost, are memorable. It captures your audience's attention by evoking humor, emotion, or catchiness.

Simplicity: A slogan must be concise, clear, simple and recognizable. A simple statement is more powerful than a lengthy sentence.

Emotion: Incorporating positive emotion into your new phrase will attract the attention of your target audience. It should correspond to how you want your product or service to make your customers feel, whether it's security, relief, luxury, or inspiration.

Differentiation: Finding a way to stand out in the market is a vital part of marketing. Differentiation is essential for making your tagline instantly memorable. To communicate your competitive advantage, use your tagline.

When your tagline ticks all four criteria, you know you've done well.

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