What is packaging design

19 December 2022 By papmall®

Packaging design is the integration of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to create a marketing-ready product. Its primary goal is to design a vehicle that can contain, protect, transport, dispense, store, identify, and differentiate a product in the marketplace. Finally, the goal of packaging design is to meet marketing objectives by distinctively communicating the personality or function of a consumer product and generating a sale.

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