In the 4.0 era, our economy operates dependently on technology and the internet. Consumers have changed their shopping behaviors from traditional approaches to online search and online shopping in apps. As a result, content on ecommerce platforms, business websites or mobile applications have become more and more important than ever. In the jungle of options, businesses who are outstanding in content creation lead the market and take the majority of profits than the others. Here are 10 reasons why any business model should include content development as a core component:

1. Customers trust you more when your content is helpful and insightful.

2. Makes you look like an expert when you focus on your area of work.

3. You can build a library of content over a period of time, and brand your company.

4. Helps SEO and promote your landing page or website.

5. Attracts new viewers who seem interesting to your content.

6. Supplement to inbound marketing.

7. Establish your brand.

8. Can increase market share.

9. Helps inbound lead sourcing.

10. Drives web views.

Content is important because it is a guaranteed method for businesses to boost their brand equity and reputation. By providing current and potential customers with interesting, targeted, and relevant content, they can achieve their desired goals and objectives. Writing engaging content is a proven way to lower acquisition costs and boost returns on investment (ROI). It aids in the development of an effective content writing and distribution strategy for a specific time period. This ensures a smooth content writing process and the best possible outcome.