E-commerce is the process of buying, selling goods, and transferring money all on the internet. All stores that sell products online can be considered as e-commerces.

Ecommerce Marketing is an activity using digital marketing tools, such as Email Marketing, SEO, SEM, SMA, SMM, etc, on various digital channels in order to attract online customers’ attention and actions toward the brand, and then lead them to do a specific task, such as purchasing the products or services, providing data, sharing links, posts, etc. All of these above serve the ultimate aim of improving brand awareness and increasing sales.