What are the 5 types of data analytics?

21 February 2023 By papmall®

There are several types of data analytics, but the five main categories are:

  • Descriptive Analytics : This type of analytics involves summarizing and describing the characteristics of a data set. It provides a snapshot of what has happened in the past and is often used to create reports and dashboards.
  • Diagnostic Analytics : This type of analytics involves exploring the data to understand why something happened. It uses data visualization and drill-down techniques to identify patterns and relationships in the data.
  • Predictive Analytics: This type of analytics uses statistical models, machine learning algorithms, and other predictive tools to make predictions about future events or behaviors. It is used to anticipate future trends and inform decision-making.
  • Prescriptive Analytics: This type of analytics uses mathematical optimization and simulation algorithms to determine the best course of action for a given situation. It provides recommendations for decision-making based on the predictions made by predictive analytics.
  • Cognitive Analytics: This type of analytics uses natural language processing and machine learning algorithms to analyze text-based data, such as customer feedback, social media posts, and news articles. It provides insights into sentiments, opinions, and customer needs.

The specific type of analytics used will depend on the business problem being addressed and the type of data being analyzed. Following your requirement, freelance data analytic services will help you conduct the process as you request with one or more of the five types above. These five categories are not mutually exclusive and many data analytics projects will involve a combination of these types of analytics. 

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