Why is flyer distribution important?

08 March 2023 By papmall®

Freelance flyer distribution is an age-old method where printing assets, typically promotional flyers or leaflets, are handed out or distributed to people in public places or mailed to targeted audiences. By distributing flyers directly to your intended audience, be it in a specific location or to a particular demographic group, you can improve the likelihood of reaching individuals most likely to be interested in your product or service.

Compared to other marketing strategies, freelance flyer distribution can be relatively affordable. You can design and print flyers in-house, outsource them to a professional printer, or partner with other businesses to share the cost.

Flyer distribution services design flyers to be eye-catching and informative and include coupons, discount codes, or other incentives to encourage potential customers to complete your desired action. Studies show that we remember 65% of the information presented in images versus 10% of what we hear. In other words, human beings are visual learners. There are no prizes for guessing why freelance flyer distribution still works today.

At the same time, flyers are physical and tangible, so people can hold onto them and refer to them later, increasing the chances of them converting into customers or clients. In contrast to the countless marketing emails that go unnoticed or are deleted with a single swipe or click, flyers are more likely to capture people's attention and prompt them to at least glance at its content.

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