What is the difference between a slogan and a tagline?

27 December 2022 By papmall®

The difference between a slogan and a tagline are:

Purpose

Slogans convey the company's objective, whilst taglines conjure up an image of the brand. 

A slogan is more focused on advertising, whereas a tagline is more focused on public relations, which means that slogans are used to promote an item while taglines generate awareness about the overall brand. 

Taglines, unlike slogans, do not tell customers what your organization does. Taglines, on the other hand, focus on a certain characteristic of a company. For example, a grocery store may construct a tagline centered on a specific produce item rather than the fact that they carry a variety of cuisines.

The number of words

Both terms are short and easy to remember, however slogans are frequently longer than taglines. Taglines are usually seven words or less, whereas slogans are nine to 10 words. Because slogans encapsulate the entire objective of the company, they have a higher word count.

Implemented duration

Slogans are typically used for a single product or campaign and do not stay as long as taglines. Because taglines represent the total brand, they are timeless and rarely change. Companies modify their slogans to emphasize a new theme or idea.

Stages of development

Companies develop their taglines at the early stages of brand strategy planning or when rebranding. Slogans, on the other hand, evolve when businesses execute a marketing campaign. Companies modify their tagline to focus on a component as they opt to focus on different components of their product. Meanwhile, the tagline remains unchanged.

Do you have any other question? Do you have any other question?

Do you have any other
question?

Contact Us Here

Loading...