What are types of graphics?

20 February 2023 By papmall®

There are 5 types of graphics you need to know:

  1. Photos

Often, the most powerful photos are those that are unique to your company (either taken by a professional photographer or a staff member with some photography chops). If you have access to relevant, high-quality images, make use of them! (Of course, you must have the necessary rights/permissions).

  • Pros: One-of-a-kind photos that are completely aligned with your message.
  • Cons: Your "library" of photographs may be limited, or the images you do have may be of poor quality (poor lighting, low resolution). Even if it's "on theme," avoid utilizing low-quality photos because they will lower the overall quality of your document.
  1. Illustrations

There are numerous illustration styles available, so think about what will best complement your material. Custom pieces might be created by a fine artist, graphic designer, or illustrator.

  • Pros: Unique to your paper.
  • Cons: It could be expensive and time-consuming.
  1. Callouts

Graphics aren't limited to photos or images. Large blocks of text can be broken up by 'calling out' significant pieces of information. Quotes and statistics are the most commonly used callouts. These should be larger, a different color, or utilize a different font than the rest of the text. Make sure there is enough white space (empty space) between the callout and the content surrounding it so that it does not feel too crowded. You don't want to aggravate the situation.

  1. Infographics

You may help your readers understand complex procedures by generating a graphic breakdown of steps. You can also use infographics to summarize a tale or journey.

There are websites that can assist you in creating your own infographics, but for anything more complex than the most basic concept, I would recommend finding an expert designer that can visually express a concept for you.

  1. Visualization of Data

A visual depiction of the facts can help to reinforce what is presented in the text. This could be a chart, graph, map, calendar, or chronology, among other things.

Allow the numbers and graphics to speak for themselves by using few words - but make sure there are enough for a reader to grasp the content. Minimalist is fine, but it must still operate.

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