Writing in greeting cards is an art form that requires a balance of sentiment and brevity. The right message can turn an ordinary card into a memorable keepsake that will be treasured for years to come. As a freelance greeting card designer or a greeting card service, it's essential to offer suggestions for what to write in a greeting card to help your clients convey their sentiments effectively. Here are some tips for what to write in greeting cards:

• Use a warm greeting: Start the message with a warm and friendly greeting such as "Dear" or "Hello."

• Address the recipient: Address the recipient by name, and personalize the message to reflect the occasion and their relationship to the sender.

• Express your sentiment: Express your sentiment in a sincere and heartfelt way. Whether it's a birthday, anniversary, or wedding, convey your wishes and good thoughts to the recipient.

• Use appropriate language: Use appropriate language that reflects the occasion and the relationship between the sender and the recipient. For instance, a birthday message to a friend can be more informal than a message to a boss or acquaintance.

• Add a personal touch: Add a personal touch by recalling a shared memory or experience, or adding a personal anecdote that reflects the recipient's personality or character.

• Conclude with a warm closing: Conclude the message with a warm closing such as "Best wishes," "Sincerely," or "With love."

Overall, when writing greeting cards, it's important to convey genuine sentiments and reflect the occasion and the relationship between the sender and the recipient. As a freelance greeting card designer or a greeting card service, offering guidance on what to write in a greeting card can help your clients convey their messages more effectively and increase their satisfaction with your service. By providing high-quality designs and helpful suggestions, you can differentiate yourself from the competition and increase your sales.