Despite all the logo design instructions you can find online, there is no definition of what a good logo design should look like. However, a logo still needs to satisfy 03 main factors as it professionally represents the visual appearance of the business.

1. Appealing : First impressions are very important as people tend to rely on their first judgment to decide on a later connection with a brand. An appealing logo helps to attract and leave a positive impression on people, which contributes in bringing value to targeted customers and leads them to the next stage of the customer funnel. 
2. Memorable : After having people’s attention, you will also want them to remember you for as long as possible since your visual representatives are already in people’s mind, they will easily recall and recognize your brand name whenever and wherever they see you. To make a logo memorable to people, you may want to make it simple, easy to understand, or interesting with fun characteristics, etc.
3. Recognizable : A logo doesn't need to obtain any value or unique features of a business, instead, it must clearly describe the message they want to deliver to their customers.

You may want to take notes of these 03 characteristics above if you are planning to buy logo design services. Appealing, Memorable, and Recognizable, make sure your new logo satisfies all of them.