A few characteristics distinguish effective infographic designs. They are well-designed, tell a good story, are simple to understand, etc. Let’s dive into each property:

1. Tell a story. A good infographic design service should be able to tell engaging stories through graphics and copy. You want a compelling storyline to take the reader by the hand and guide them through the visuals.
2. Have a predefined journey. Now, you want to take users on a predetermined pathway. It is all about where the story begins and comes to an end. And along the way, you want to fill the breaks, tell people a story, and give them a narrative.
3. Provide a new angle of things. A good freelance infographic design illustrator will inform your audience from unconventional perspectives. Creating the unexpected by categorizing things in unusual ways can engage the reader. You want a fresh idea to give your brand a fighting chance.
4. Bring practical value. One thing effective infographic designs have in common is that they provide a tangible benefit to their readers. They are simply a collection of complex information that is made easy.
5. Send one key message. If your design is perplexing, it defeats the purpose of an infographic. One tip for creating yours is to have someone not involved in the process look at it. If they don't understand it, your readers may not either.