Search ads and display ads are two of the most common types of online advertising. While both are used to reach potential customers, they serve different purposes and are designed to work in different ways.

Search ads are typically text-based ads that appear at the top or bottom of search engine results pages. These ads are triggered by specific keywords and are designed to target people who are actively searching for a particular product or service. Search ads are a highly effective way to reach people who are already interested in what you have to offer and are further down the sales funnel.

Display ads, on the other hand, are visual ads that can appear on a wide range of websites, social media platforms, and other online channels. These ads are designed to increase brand awareness, generate leads, and drive website traffic. Display ads can be targeted to specific audiences based on factors such as location, interests, and behaviors, making them a highly effective way to reach people who may not be actively searching for your product or service.

papmall® is a freelance display ads service provider, we have freelancers who have worked with clients to create visually appealing ads that will capture the attention of their target audience. While search ads and display ads serve different purposes, they can both be highly effective tools for businesses looking to improve their online advertising and reach potential customers.