What is the best functional food packaging design?

01 December 2022 By papmall®

The best functional food packaging design demonstrates the ability to protect the product while highlighting the features and benefits, whether through cut-outs to show the product, providing greater convenience, or other features that improve usability.

One of the most common added value functions is the ability to reclose, which allows the packaging to provide a more practical solution for products that must be accessed multiple times, such as wipes and snacks.

Smart labels and QR codes can also be used to bridge the gap between print and online.

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