Product design is defined as the process of thinking, producing, and iterating products that solve user issues or fulfill specific market demands.

Understanding the insight of the end user, or the person for whom the product is being designed, is critical to a successful product design. Product designers use empathy and knowledge of their prospective clients' routines, behaviors, frustrations, requirements, and aspirations to solve real problems for real people.

Ideally, the implementation of product design is so faultless that no one notices; consumers may use the product naturally as needed because product design understood their needs and anticipated their usage.

Good product design practices are evident throughout the product's lifecycle. From pre-ideation user research to concept creation to prototyping and usability testing, product design is critical in developing the initial user experience and product offering.