Podcasters upload the artwork, known as podcast cover art, to their podcast host in order to have a visual representation of their show appear on podcast directories. Prior to making a decision about whether or not to listen, the artwork will direct viewers to your show.

Regardless of the platform where your podcast is hosted, having an eye-catching podcast cover is crucial for separating out from the competition (or even if you use multiple platforms). You need to choose a picture and call it a day because different platforms have various sizes and requirements.