Email marketing is a direct marketing effort in which you send personalized emails to a specific group of people and educate them about your product or service. Good email designs persuade the target audience to execute your desired actions, such as making a purchase, signing up for a free trial, or registering for an event. They allow you to speak directly to your audience, remind them of your brand without being pushy, and turn one-time shoppers into subscription customers; in other words, boost conversions. At the very least, an email design service should be on-brand, resonate with your target audience, and center around effective communication.

Prospective buyers do not read everything that lands in their inboxes, but things that piques their interest instead. So if you often watch your content going in the trash bin, it is more important than ever to step up your email marketing game.

Email is 40 times more effective at acquiring customers than most other marketing tools. And mobile-optimized messages designed to connect with your audience on a meaningful level will make conversions easier.

However, email design is not a one-and-done effort. It is well beyond ensuring that your text is convenient to read and your layout is visually pleasing. A freelance email design service will have a lot to handle, for example, graphic design and technology adaptation, to bring the best email performance.

That is why more companies are hiring freelance email design services to maximize sales and connections to counter their rivals’ efforts.