If a brand logo describes the brand in visual appearance, brand slogan and tagline tell the audiences what the brand is about, then brand voice and tone are how the brand tells it to the customers. A brand voice and tone prefer how the brand sounds to its audiences when reading its messages, slogan, or tagline. The voice of the brand says much about its personality and characteristics as a humanized object that is created to serve the company promoting and marketing strategy.

A brand voice & tone must be unique, distinctive, and with the brand’s style guide in order to effectively communicate and interact with customers in a consistent manner across all online and offline platforms.