What is book design?

01 December 2022 By papmall®

Book design is the art of designing the book cover image or the layout of inside pages. Depending on the marketing purpose, or the original idea of the author, each book will have a different design category, which is only the cover, only the inside layout, or both. In the digital era like today, book design also covers both the printed and digital design in order to serve the promoting purpose of a book.

The process of designing the visual image of a book, whether it is the cover or the inside pages, usually includes deciding on the visual style, designing the concept, arranging the text, choosing the font/typography, selecting the color scheme, etc.

Being the first and foremost impression of a book in the readers’ minds, the book design plays the most important role in the marketing strategy of a book through visually promoting it on various platforms both online and offline, hence, pushing its sales revenue.

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