What is ad copywriting?

Advertising copywriting, or ad copy, is a type of branded content written on various types of platforms in order to serve a specific marketing purpose, such as to build brand awareness, to communicate with the audience, promote a campaign, introduce a product or service, to collect customers’ information, etc. In general, the purpose of an ad copy is to lead its audiences to take action or to purchase a product. Ad copy appears everywhere from the newspaper, the big billboard on the street, the brochure, television, social media platforms, videos, and many more places where an advertisement is displayed. Ad copywriting is such an essential part of a business that it must be created and posted throughout the lifetime of a business in order to remind people of their brand and become its top-of-mind brand. Usually, the ad copy will be written by an in-house copywriter or content creator. However, businesses nowadays tend to hire freelance ad copy services to do the job because of the verified quality of the work as well as the affordability of the price. Not to mention, freelancers’ knowledge of various related subjects, experience in the field of copywriting, and their experience in working with many types of jobs and clients will help the business greatly in enlarging their ability to drive further in the long run.

What does the advertising copywriter do?

Advertising copywriters are professional writers for brands and businesses who are in charge of all types of marketing copy and content. They are responsible for writing all the copy and content of an advertisement. Depending on the job field or the job description, an advertising copywriter will handle the writer component only offline, online, or on both platforms. In order to come up with an effective ad copy service, the advertising copywriter will need to first know the end objectives of the advertising or the whole campaign; know what the available resources are, do the research on the market and the target customers, make a plan of what needed to be done in a specific period of time, and write out the copy that adheres to the brand guidelines and effective enough to make the audiences to take whatever action as the brand want. Normally, a business will have in-house copywriters to handle all the fields of the jobs. And that position could be taken charge of by one or a group of people. However, in this modern era where digital marketing in general and social media marketing, in particular, is instantly in high demand while the recruitment process takes too long to be accomplished, business owners tend to look for freelance ad copy services in support of the creativity and capability of their campaign. Besides the mentioned benefits, hiring freelance ad copy services is also an ideal choice for those hiring managers to come up with a brand new campaign that differs from what they have ever done with their current creative team. In addition, ad copy services offered by freelancers from trustworthy e-commerce platforms have the ability to deliver the best quality work at a very affordable price that businesses of all types can easily reach out to.

What is ad copy in facebook ads?

Ad copy services on Facebook ads are the branded content of a business launched on Facebook in order to reach out to a specific group audience on this famous platform. Running ads on Facebook, you can create your promotional post and make it visible only to a custom group of audience by age, gender, interests, income, etc. Because of the unique characteristics of the platform, Facebook’s users tend to have short attention spans of under 2 seconds, which means businesses have that much time to impress people and keep them at their posts for more information and to take action. Therefore the ad copy services on Facebook must be as clear, concise, and helpful as possible to bring back effectiveness for the campaign. Launching marketing campaigns on social media platforms in general and on Facebook in particular, you will also need to watch out for the word limit on the platform in order to effectively archive your business goals. In order to make it better for brands to approach their target audience, Facebook has come up with many types of ad copy services that serve different purposes. Currently, there are seven (07) main types of ads on Facebook, they are: Images: Probably the most popular Facebook ads you have ever seen. This type of ad includes one or more images of the product/service or campaign, the caption of needed information from the brand, and the Call-To-Action button at the bottom. Videos: Promotional video ads are reported to have higher engagement than image ads since they are more vibrant and appealing to audiences. The elements of this Facebook ad are the same as the image-based ads except that we will replace the images with video. This ad serves the purpose of driving engagement for the fan pages/brands. Carousel or Slideshow: This type of ad displays a series of images in the form of a slideshow where viewers can click “Next” to see more products, or even more details of a product. This is suitable for introducing new products/services, displaying new collections, or offering seasonal promotions, etc. This type of ad is to increase conversion and sales. Catalog or Collection : For the purpose of increasing sales in catalog format, this ad who the audience their products in the same collection in catalog format. Instant Experience, or Full-screen Advertising : widely known as Canvas that loads instantly, and includes both images and videos through carousels format to capture the complete attention of the target audience. This type of ad, therefore, is used to serve multiple purposes of the Facebook marketing strategy of a business. Stories: Are ads added on the Facebook stories of the target audience while they are browsing through their friend’s stories? Marketing your brand on Facebook stories, you can choose to create your ads in images or video, or carousel types according to your strategy. Messenger: Using this type of ad, your ad will appear on the chatting list among your friend accounts. This will help the promotion to be seen and recognized unintendedly by the viewers without disturbing them. Freelance ad copy services nowadays will both help you figure out which ad copy styles you should launch and they can also handle the execution part for you according to the planned strategy, so you don't need to worry about all those things anymore.

How to write an ad copy?

There are many types of ad copy out there, and since each type serves different purposes on different platforms, the standards and requirements for every type are also not the same. Therefore, the first thing an advertising copywriter will do when receiving the job is to figure out what types of ad copy it is, and on which platform it will be displayed. Basically, some main steps of writing an ad copy service will look like this: Figure out the main goals of the ad copy: Is it to build brand awareness, communicate with the audience, promote a campaign, introduce a product or service, or collect customers’ information, etc? Determine the channel/platform it will be displayed on: Different platforms have different terms, policies, rules, supporting services, and more importantly, a unique group of audiences. Therefore, deciding on which platforms to launch your posts on is also deciding on the types and content of your ads. Determine the target audience: Each group of the audience has its own ways of observing, digesting, and deciding on its purchase decision. Figure out your audience and use your language to approach them more effectively. Research and decide on the types of ad copy that can be the most effective to achieve your goal. Write your ad copy: Write it in the consideration of all the above matters and gather feedback from those who have enough experience to qualify it. Remember to focus on the benefits of your offerings and make your ad copy as clear, concise, and helpful as possible. Launch your ad copy: Make a plan to post it on the platform while measuring the relevant metrics and keeping it under observation for any further adjustment.

How do I become a copywriter with no experience?

Copywriters or any digital marketing positions out there all consider experience as a supporting matter to a skilled job title, which means if you have more experience in the field, then you have more chances to get a better job and a better range of salary. And without that much experience, you can still work on the path you have decided to be on. However, in this highly competitive market where everyone can learn and make money with a skill they have just learned months ago, you must make yourself stand out in the crowd in order to make above the average salary and stay on the rail. First, keeping on learning and improving is important in order to keep up with the taste of people in the current era. That way, you can be able to write ad copy services that can attract them. Secondly, choose a specific ad copy service field that you are good at and hone yourself to be a master at it. Thirdly, make friends with other people in the field, especially with those who have the same interest and strong points as you. You will be able to learn a lot from them. Forly, never works for free and never take yourself low just because you are a newbie in the field. You have your own things to hold your head high in every situation. Lastly, look for clients who know the value of your work and keep them by your side.

What are the different types of advertising copy?

18 February 2023 By papmall®

Advertising copy can be classified into many different types depending on the platform and the purpose it serves. From online to offline advertising. From an advertising copy on a brochure, a flyer, a magazine, a newspaper, a big billboard on the street, a television advertisement in an intersection, etc. From the script of a promotional video on TV or video, the content on a social media post, or a piece of advertising on any website, ad copy is everywhere.

Not only those above, but an advertising copywriter also has a higher responsibility to think of the slogan for a marketing campaign, the big idea for a brand, the tagline that will go with the brand for the rest of its lifetime, the lyrics of the commercial song, or the script of the promotional videos, etc.

Different types of ad copy services serve different groups of target audiences and aim to achieve different results. Also, each of the ad copy types has its own purpose and is displayed in a different format. Therefore, it is important to carefully consider which styles and content to apply to different ad copy in order to bring out the most effective outcome.

Mentioning freelance ad copy services, freelancers are those who have experience in working with clients and brands in various industries, so they have honed their critical soft skills and knowledge deep enough to provide you with the right solution for your own problem in no time. Their work, therefore, has high quality and shorter delivery times than any other positions. In addition, the price that they offer you is very affordable not because it is cheap, but because it is worth it. Next time you want to have freelancer ad copy services, you know who can help you with it.