Analyzing website statistics can give you the full picture of your website performance and show you how your customers are interacting with your website. Based on the analysis, you can understand the state of your website, optimize its features, and you can even gain some more customer insights just by knowing how customers like to use your website. For example, by analyzing website statistics, you can track where your visitors are coming from and exploit those sources, you can also learn about the touch points where you lose your customers the most and resolve the problems. Applying the statistics of the website analytics service is the best way for your business to get the most unwritten information about your customers.