There are three types of content that every business must include in its marketing strategy. All these three types of content have their own mission and play an important role in attracting, engaging and building love and trust in their customers on the internet. They are:

• Passive content: Are all fundamental information about the brand itself such as website copy, tag lines, slogan, copy button. 
• Outbound content: Are content used to promote products and services without targeting a specific object or customers. Examples are email, advertising copy, video scripts, product descriptions, call to action (CTA).
• Inbound content: This type of content focuses on building a website and the SEO content of it. Its main mission is to encourage readers to complete a task such as provide contact information, purchase a product, register as a member, etc. Examples of this content are blogs, social media posts, ebooks, while papers, serminas, etc.