Public relation services are a crucial part in every business’s marketing strategy. Particularly, a public relation person is in charge of these followings:

• Branding

Being a public relation person of a brand, you will be their voice and image by publicly showing up in the news, speaking at every event, and showing the world what your company is capable of!". Every day, year after year, public relation professionals use their skills and relationships to help create and maintain a good image and reputation of a company.

• Delivering the brand’s message

How many times have you wished you could pitch and interest people on what your client does in meetings with the media, bloggers, analysts, consumers, and investors? How many times have you yearned for your audience to exclaim, "Aha! "You're exactly what we're looking for!" Public relations is crucial in creating relationships with your audiences and helping the brand fine-tune ideas to resonate with individuals with influence.

• Handle public relations issues

Every time a communication crisis happens involving the business, the public relation person will be the first one to handle it, to publicly represent the business in resolving the problem by releasing an official statement regarding the issue. They take the responsibility to protect the image of the brand at all cost, even when their revenue and the operation can be negatively affected.

Moreover, PR person is responsible for the following duties:

• Look for chances for collaboration, sponsorship, and advertising.
• Monitor media coverage and industry trends.
• Promotional materials and publications should be edited and updated (brochures, videos, social media posts etc.)