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Is email marketing worth it?
The answer is it depends. One thing papmall® knows is that email marketing will not go anywhere soon. According to a VentureBeat report, no category has outlasted email marketing. Amid the rise and fall of various marketing trends, emails hold a significant place in the online marketing world and remain a point of pride for businesses.
Why? Think about it. What do you need to create a website? Your email address. How do you sign up for a Twitter account? With your email. How does Twitter notify users of platform activity? Through email notifications. See? It is everywhere.
According to a Shop.org and Forester Research survey, email marketing is one of the most effective customer acquisition techniques for 85% of US retailers. Not only that, it is also the channel with the highest return on investment (ROI). According to VentureBeat and the Direct Marketing Association (DMA) research, every $1 spent on emailing can generate a $40 ROI.
Plus, compared to traditional marketing methods, such as handing out leaflets, invitations, and so on, freelance email marketing saves businesses a lot of money, especially those with stringent budgets.
The average email campaign click-through rate is around 3% (out of total recipients), which is much higher than other communication channels. In addition, according to a Monetate survey, 4.24% of email marketing visitors purchase something, compared to 2.49% of search engine visitors and 0.59% of social media visitors.
However, while email marketing doesn't have to cost a dime, it takes a lot more than hard work to make it successful. Several factors can paint you into a corner, and in some cases, email marketing can lower your effectiveness.
It is evident that one strategy cannot suit all, so you must understand the concept of this marketing tactic and your brand value to make it work for you.