Is email marketing good for freelancers?

13 December 2022 By papmall®

Email marketing is the critical driver of business growth, with statistics indicating a $44 return on investment for every $1 spent. That is a 4400% return on investment. With 82% of all B2B and B2C companies using email software, freelancers should invest in email marketing. papmall® would even go so far as to say freelance email marketing is on the crest of a wave right now, given its potential for lead generation and conversion.

Email marketing software allows freelancers to measure and evaluate real-time reach, open rate, Click Through Rate (CTR), the percentage of users, and so on, meaning they understand customer behavior and purchasing habits to identify service gaps and close them. It is why email marketing is beneficial for freelancers when it comes to nurturing prospects.

While other marketing methods take some time to yield results, email marketing shows them in a matter of minutes. Its measurement tool system will provide detailed information such as email inbox rate, click-through, and opening rate, giving freelancers a clear view of customer engagement. Consistent, helpful, and relevant email marketing helps freelancers build a genuine, long-lasting relationship with customers and boost conversions.

Promoting products or services is a priority of an ROI-generating email marketing strategy. Clients should be comfortable reaching out to freelancers for support and be given easy access to their services through email. Sporadic discounts, offers, coupons, freebies, etc., are excellent ways to keep customers anticipating a note from the freelancer.

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